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What’s the Best Tasting Protein Bar? | Protein Bar Reviews & Ratings

April 26, 2008 on 9:34 pm | By Matt | In Diet and Nutrition, Product Reviews and Ratings | 5 Comments

We Reviewed and Compared Four of the Leading High-Protein Energy Bars to See Which Ones Are Tops in Taste

Protein bars have gone mainstream. No longer found solely in the bottom of bodybuilders’ gym bags, protein bars are now turning up in airplane snack carts, in gas stations, vending machines, party-stores, and even people’s desk drawer at the office. Sales of protein and energy bars have exploded over the past ten years, from $200 million in sales in 1997 to over $1 billion in 2003.

But not all protein bars are created equal when it comes to nutrition and flavor. Despite having lots of protein, many protein and energy bars also come with a hefty serving of sugar, along with a list of arcane ingredients that only a PhD in food science could pronounce and decipher.

The Protein Bar Tasters Challenge 

So I decided to assemble a 13 person team of intrepid taste-testers to discover which of the protein bars were tops when it came to flavor.

For this round of taste testing, we focused on energy bars that had a minimum of 20 grams of protein. Each taster was given a sample of four top protein bar brands, along with a rating sheet for each. The testers were asked to rate the bar on 1-5 scale (with one being “inedible” and five being “yummy”) in two categories: flavor and texture. They were then asked to provide an overall rating, along with any tasting comments.

And then I asked them the ultimate question: “Would ever eat it again?”

Scores are based on an average rating for each category.

The Protein Bars Tested

The brands I chose to review for this round were:

• Met-RX Big 100 Bar (Chocolate Chip Cookie Dough) Meal Replacement Bar
• Clif Builders Cocoa Dipped Double Decker Crisp Bar (Peanut Butter)
• Think Thin Creamy Peanut Butter High Protein Bar
• Detour Carmel Nut Protein Energy Bar from Designer Whey

Who Were the Tasters?

I chose the tasters at random from across the Marketing Team at the office. The sample included a good mix of people who regularly ate energy bars and those who ate them infrequently or never. The sample also was balanced for gender and age. 

So without further ado, let’s take a look at what our tasters found.

Continue reading What’s the Best Tasting Protein Bar? | Protein Bar Reviews & Ratings…

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